The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Interview Warmup
Agency: Google + Google Creative Lab
Client: Google Category: UX / UI / Interface Design
24 Hours of Care
Agency: McCann Canada / Toronto + Performance Art / Toronto
Client: Petro-Canada CareMakers Category: UX / UI / Interface Design
The Eye Tracker
Agency: De La Cruz/Ogilvy / Guaynabo
Client: Supermax Online Category: UX / UI / Utility / Ecommerce
Staybl
Agency: Havas Germany + Havas New York
Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: UX / UI / User Experience / CX / DX
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad Category: UX / UI / User Experience / CX / DX
Persepolis Reimagined
Agency: Media.Monks + Getty
Client: Getty Category: UX / UI / User Experience / CX / DX
Eyedar
Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client: Horizon Therapeutics Category: UX / UI / User Experience / CX / DX
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
Google + Google Creative Lab
Client:
Google
Title:
Interview Warmup
Category:
UX / UI / Interface Design
Annual ID:
OS23_IC026M
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
McCann Canada / Toronto + Performance Art / Toronto
Client:
Petro-Canada CareMakers
Title:
24 Hours of Care
Category:
UX / UI / Interface Design
Annual ID:
OS23_IC027M
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
De La Cruz/Ogilvy / Guaynabo
Client:
Supermax Online
Title:
The Eye Tracker
Category:
UX / UI / Utility / Ecommerce
Annual ID:
OS23_IC021M
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
Havas Germany + Havas New York
Client:
Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Title:
Staybl
Category:
UX / UI / User Experience / CX / DX
Annual ID:
OS23_IC022M
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
Performance Art / Toronto
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
UX / UI / User Experience / CX / DX
Annual ID:
OS23_IC023M
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
Media.Monks + Getty
Client:
Getty
Title:
Persepolis Reimagined
Category:
UX / UI / User Experience / CX / DX
Annual ID:
OS23_IC024M